How to use artificial intelligence to create startups?

Recently, there have been widespread discussions about artificial intelligence. Some are fascinated by it, believing that it will accelerate human progress, find solutions beyond human capability. Others see it as a thief of intellectual property, taking away jobs, and potentially using its knowledge against us in the future. As the saying goes, "There's no smoke without fire," and evidently, there is some truth in every assertion, so it's better to thank the GPT model just in case.

In this article, we want to discuss the ways in which AI can be used to create startups and how it will impact the overall technological development.

The integration of artificial intelligence technology can significantly enhance various aspects of a startup, from product development to customer service and beyond.

There are two ways to utilize artificial intelligence for startups:

AI as an Assistant in Startup Creation :

Artificial intelligence can serve as a universal assistant throughout the startup journey.

  • AI can handle mundane, repetitive tasks such as data entry, file organization, and email management.
  • Tools and algorithms based on AI can optimize workflows and streamline processes within startups. For instance, AI can automate inventory management, supply chain logistics, or customer support ticket routing, leading to increased efficiency and cost savings.
  • AI excels at quickly and accurately processing and analyzing large datasets. By utilizing AI algorithms, startups can gain valuable insights into market trends, consumer preferences, and the competitive landscape. This saves time and human resources, which are often scarce in startups.
  • AI algorithms can analyze vast amounts of data from various sources, including social media, customer feedback, and demographic information, to glean valuable insights into consumer behavior and preferences. By analyzing patterns and trends, AI can forecast future market trends, enabling startups to anticipate demand and adapt their products or services accordingly. This is incredibly important for both pre-launch marketing and product promotion.
  • AI can act as a virtual project manager, overseeing tasks, deadlines, and stages. AI-powered project management tools can automatically allocate resources, track progress, and identify potential bottlenecks, ensuring projects are completed on schedule and within the budget.
  • Virtual assistants and AI-powered communication tools facilitate seamless collaboration between startup teams and external stakeholders. For example, chatbots can answer common queries, schedule meetings, and provide updates, while collaboration platforms enable real-time document exchange and version control. Chatbots have reached a level of conversing like real humans, considering the wording and tone of the conversation. They can also communicate via voice.
  • AI can analyze user data and interactions to provide personalized recommendations and analytics. For instance, AI-powered analytical tools can track user engagement metrics, identify patterns, and offer tailored content or product recommendations, enhancing user interaction and increasing customer satisfaction.

AI as an Integral Part of a Startup:

Integrating artificial intelligence directly into the product or service offered by a startup can lead to innovative solutions and unique value propositions such as:

  • Incorporating AI technology into the core product or service proposition allows startups to stand out in the market by offering innovative solutions that address specific pain points or unmet needs. Utilizing AI capabilities, startups can develop products or services with unique features and functionalities that differentiate them from the competitors.
  • Products or services powered by artificial intelligence have the potential to provide a personalized experience tailored to individual user preferences and behavior. For example, in the case of a fitness app with AI-based personal trainers, users can receive personalized workout plans, real-time feedback, and adaptive recommendations based on their fitness goals, performance metrics, and feedback. We will discuss this particular app further below.
  • AI algorithms and machine learning methods enable startups to continually analyze data, gather insights, and adapt their offerings to market dynamics and customer preferences. By using AI-based analytics, startups can gain valuable information about user behavior, market trends, and competitor strategies, enabling them to make data-driven decisions and iterate on their products or services over time.
  • AI-powered chatbots can engage in dialogues within the application, enhancing user experience. They can transform into personalized assistants, motivators, and even add emotional elements to the software. This can keep users engaged longer and encourage regular use of the product.

Competitive advantages by leveraging AI technology and effectively harnessing its capabilities, startups can gain a competitive edge in the market. AI-driven startups have better opportunities to meet evolving customer needs, anticipate market trends, and offer differentiated propositions that resonate with the target audience, ultimately leading to theincreased market share and sustainable growth.

We have described many advantages of using artificial intelligence, but it is also worth noting the drawbacks:


Development and implementation of artificial intelligence solutions can be expensive and resource-intensive, requiring investments in talent, technological infrastructure, and ongoing maintenance.

Artificial intelligence relies on access to vast amounts of data, raising concerns about data confidentiality, security breaches, and compliance with regulatory requirements, especially regarding confidential or personal information.

AI algorithms can exhibit biases or discrimination based on the data they are trained on, potentially perpetuating inequality or reinforcing stereotypes, which can harm the brand's reputation and trust.

AI technologies are complex and rapidly evolving, requiring specialized knowledge, skills, and experience for development, deployment, and effective management.

Startups that heavily rely on artificial intelligence may become overly dependent on the technology, facing risks associated with the system failures, algorithmic errors, or failures in AI-managed processes.

AI algorithms often operate as black boxes, making it difficult to understand how decisions are made or interpret their results, which can raise issues of transparency and accountability.

Businesses seem quite aware of the risks that AI technology presents in their companies. According to the Stanford report , these are the top risks from adopting AI that organizations consider relevant in 2022:


97% of business owners believe that ChatGPT will positively affect their business operations, a Forbes study revealed.

Statistics from Forbes gathered from 600 business owners reveal the following ways that companies are using or plan to use AI to improve the customer experience:


Example of our startup utilizing artificial intelligence:

We present a fitness application based on artificia l intelligence developed by our company Embrox: it's more than just an app - it's the future of health and fitness platforms. This innovative tool reimagines home workouts, exercises, and nutrition, empowering users to achieve their fitness goals like never before. With the Fitness App powered by artificial intelligence, you gain access to a personalized fitness journey driven by cutting-edge AI technologies.

The AI capabilities of the app analyze your goals, body composition, and lifestyle to create an individualized fitness experience just for you. Using advanced algorithms, it continually adapts and evolves to ensure maximum efficiency and results.

Moreover, the powerful AI mechanism of the program tracks your body's physiological states, including metabolism and sleep patterns, to identify core issues and optimize your fitness regimen accordingly.

Technological Foundation:

Flutter: Provides seamless and intuitive user interaction across multiple platforms.

AWS: Utilizes Amazon Web Services to ensure scalability and reliability of the server infrastructure.

Java: Extends program capabilities with the flexibility and productivity of the Java programming language.

Angular: Enhances web functionalities of the app through the Angular framework for dynamic and adaptive user interfaces.

Essentially, the AI-based fitness app revolutionizes your approach to fitness, offering unparalleled customization, analytics, and support to help you achieve your wellness goals with precision and efficiency.


Establishing bidirectional communication: Ensuring seamless communication between the app and smartwatch, facilitating real-time data exchange.

Data extraction and transmission in real-time: Continuously pulling data in the background from the smartwatch and transmitting it to the server via MQTT connection without compromising device performance and battery drain.

Device synchronization: Ensuring accurate data synchronization between multiple smartwatches and the mobile app poses a significant technical challenge, especially in scenarios involving simultaneous physical activities.

Interactive sports activity management: Promoting bidirectional interaction between users and the app during sports activities, enabling real-time adjustments and feedback, presents a complex technical problem.

Key Features:

Registration and input of personal data: Users can register and input personal data, including fitness goals, preferences, and biometric information, to personalize their fitness journey.

Comprehensive statistics: The program provides detailed statistics and insights into users' physical fitness progress, performance metrics, and achievements, enabling them to track and effectively analyze their data.

Social media integration: Users have the option to communicate with friends, create social networks, and participate in friendly competitions, fostering motivation and accountability.

Personal challenges and progress monitoring: The program offers personalized tasks tailored to users' goals and fitness levels, as well as tools for progress monitoring and celebrating achievements.

AI-based chat function: Users can communicate with a personalized AI-driven coach through the chat, receiving personalized recommendations, instructions, and motivation based on their individual needs and preferences.

Integration with a smartwatch: The program seamlessly syncs with smartwatches, allowing users to track their activity, monitor productivity metrics, and receive real-time feedback directly on their wearable devices.